Updated on 03/07/2024
BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING
PRESENTATION
The Brand Management and Branding Bachelor’s degree (GM) at EMSP is a RNCP-registered Level 6 qualification designed to train hybrid profiles capable of learning how to build, manage, and protect the identity of a company or product in a competitive environment.
This programme is ideally suited to managers responsible for brand management, who are seeking creative, passionate, curious, and motivated collaborators.
The EMSP GM Bachelor’s degree prepares you to be highly operational from your first professional experience or to continue your studies at a Bac+4/5 level. Courses, conferences, masterclasses, and business games are delivered by professionals and experts in their fields.
Students are connected with our network of high-end partner companies to undertake their work-study placement.
PROGRAMME OBJECTIVES
The Brand Management and Branding Bachelor’s degree (GM) at EMSP is a RNCP-registered Level 6 qualification that aims to achieve the following objectives:
Define the brand’s mission, vision, values, and promise.
Learn how to differentiate a brand from its competitors so that it occupies a unique position in the consumer’s mind.
Create a coherent and emotional narrative around the brand.
Oversee the creation of graphic guidelines, packaging, and communication materials.
Align price, product, and distribution with the desired brand image.
Ensure that every touchpoint (store, website, customer service) reflects the brand image.
Learn to manage the brand voice across different platforms.
Know how to protect the brand’s reputation in case of a “bad buzz”.
Identify and collaborate with relevant brand ambassadors.
Analyse brand awareness rates (spontaneous and aided).
Interpret consumer trends and purchasing behaviours.
Monitor market movements to adapt the strategy in real time.
EMSP Business School is a higher education institution subject to state pedagogical oversight through the Académie de Paris. EMSP Business School offers programmes in Sustainability Management ranging from Bac to Bac+5, delivered both on-campus and online, in initial and continuing education.
- The activity registration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
This programme does not offer direct equivalence but provides progression pathways.
Students entering the first year are required to validate all competency blocks.
FURTHER STUDIES
This Bachelor’s degree has a professional orientation and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree.
For any disability-related matters, please contact the disability coordinator:
Disability Officer: Stéphane NOAH
Phone: 0160055830
Email: Stephanenoah@emsp-bs.fr
Contacts
Email: contact@emsp-bs.fr /admissions@emsp-bs.fr
Phone: (+33) 01 60 05 58 30
Admission Requirements
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The Brand Management and Branding Bachelor’s degree (GM) at EMSP is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
DURATION
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme possible from the 3rd year.
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2026 intake run from 1 March to 20 September 2026.
Applications for the January 2027 deferred intake remain open until 18 December.
Procedures
Access to our programmes may be initiated:
By the employer,
At the initiative of the employee with their consent,
By a student or their legal guardian.
A work-study programme is possible from the 3rd year.
After completing the application form, our school undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose—regardless of the funding method you are considering—a knowledge assessment test and/or a placement interview (by telephone or videoconference) and/or a review of your application file.
Teaching Methods and Assessment
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research work / Continuous assessment / Evaluation of work-study and skills (written + oral) / Thesis defence / Professional assessment in the company
Course Materials:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme.
Funding
Work-study contract: the company covers the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Company search seminar
Individual coaching
Career Opportunities
Junior Brand Manager
Strategic Planner
Brand Identity Consultant
Content Manager / Brand Content Specialist
Social Media & Influence Manager
Copywriter
Design & Packaging Project Manager
Brand Experience Manager
Brand Equity Analyst
Product Manager
Academic Programme
1ST AND 2ND YEAR
The GM programme in the first and second years, aimed at acquiring managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations
Marketing Analysis and Customer Experience
Semester 2:
Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Management
Visual Identity and Graphic Charter
Brand Platform and DNA
Brand Storytelling and Narrative
Fundamentals of Fashion Marketing
Internship (Optional)
3RD YEAR
The third year of the GM programme, focused on specialisation, is organised around two (2) blocks:
BLOCK 1: SPECIALISATION SUBJECTS
Semester 1:
Product Packaging and Design
Brand Architecture
Brand Equity and Valuation
Influencer Marketing
Semester 2:
Intellectual Property Law
UX Design and Customer Experience
Branding and CSR
Launch and Rebranding Strategy
Internship (Mandatory)
BLOCK 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link: here
Prix de la formation en alternance : 10000€ TTC/ an
Prix de la formation en initiale : 4500€ TTC / an
Frais d’inscription : 1000 € TTC
Assistance with Company Search
Company search seminar
Individual coaching
Networking with the school’s partners