Updated on 03/07/2024
BACHELOR’S DEGREE IN MARKETING AND COMMUNICATION
PRESENTATION
The Marketing and Communication (MC) Bachelor’s degree at EMSP, a Level 6 state-recognised qualification, is designed to transform students into operational professionals capable of driving strategic vision and digital communication.
This programme is ideally suited to managers responsible for communication strategy, who are seeking creative, passionate, curious, and motivated collaborators.
The EMSP MC Bachelor’s degree prepares you to be highly operational from your first professional experience or to continue your studies at a Bac+4/5 level. Courses, conferences, masterclasses, and business games are delivered by professionals and experts in their fields.
Students are connected with our network of high-end partner companies to undertake their work-study placement.
PROGRAMME OBJECTIVES
The Marketing and Communication (MC) Bachelor’s degree at EMSP, a state-recognised Level 6 qualification, aims to achieve the following objectives:
Learn to analyse competitors, market trends, and consumer behaviour.
Be able to position a product effectively (Price, Product, Place, Promotion).
Use tools to identify a brand’s strengths and weaknesses.
Learn to manage a campaign from start to finish (objectives, target audience, budget).
Create and manage brand image and visual identity.
Know how to organise events and manage media relations.
Master community management.
Understand organic and paid search engine optimisation (SEO/SEA).
Gain hands-on experience with design software (such as Adobe Suite or Canva) to produce visuals and videos.
Develop interpersonal skills to persuade clients or partners.
Learn to manage budgets and meet tight deadlines.
EMSP Business School is a higher education institution subject to state pedagogical oversight through the Académie de Paris. EMSP Business School offers programmes in Sustainability Management ranging from Bac to Bac+5, delivered both on-campus and online, in initial and continuing education.
- The activity registration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
This programme does not offer direct equivalence but provides progression pathways.
Students entering the first year are required to validate all competency blocks.
FURTHER STUDIES
This Bachelor’s degree has a professional orientation and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree.
For any disability-related matters, please contact the disability coordinator:
Disability Officer: Stéphane NOAH
Phone: 0160055830
Email: Stephanenoah@emsp-bs.fr
Contacts
Email: contact@emsp-bs.fr /admissions@emsp-bs.fr
Phone: (+33) 01 60 05 58 30
Admission Requirements
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The Marketing and Communication (MC) Bachelor’s degree at EMSP is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
DURATION
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme possible from the 3rd year.
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2026 intake run from 1 March to 20 September 2026.
Applications for the January 2027 deferred intake remain open until 18 December.
Procedures
Access to our programmes may be initiated:
By the employer,
At the initiative of the employee with their consent,
By a student or their legal guardian.
A work-study programme is possible from the 3rd year.
After completing the application form, our school undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose—regardless of the funding method you are considering—a knowledge assessment test and/or a placement interview (by telephone or videoconference) and/or a review of your application file.
Teaching Methods and Assessment
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research work / Continuous assessment / Evaluation of work-study and skills (written + oral) / Thesis defence / Professional assessment in the company
Course Materials:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme.
Funding
Work-study contract: the company covers the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Company search seminar
Individual coaching
Career Opportunities
Assistant Project Manager in communication agencies
Assistant Project Manager in media agencies or in-house media teams
Communications Officer (external or internal) for the client
Product Manager
Digital Marketing Officer
Project Officer
Customer Success Manager
Academic Programme
1ST AND 2ND YEAR
The MC programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Activity and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Introduction to Marketing and Communication
Intercultural Business Relations
Visual Identity and Graphic Charter
Leadership and Team Management
Internship (Optional)
3RD YEAR
The MC programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce Project Management
Digital Communication Strategies and Introduction to Ads
Brand Equity and Value Enhancement
Influencer Marketing
Semester 2:
Digital Law
UX Design and Customer Experience
Marketing & Webmarketing Strategy
Team Management
Internship (Compulsory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the trading establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the trading establishment
Block 3: Manage the employees of the trading establishment
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link: here
Prix de la formation en alternance : 10000€ TTC/ an
Prix de la formation en initiale : 4500€ TTC / an
Frais d’inscription : 1000 € TTC
Assistance with Company Search
Company search seminar
Individual coaching
Networking with the school’s partners