Updated on 03/07/2024
BACHELOR’S DEGREE IN E-COMMERCE
PRESENTATION
The Bachelor’s degree in e-Commerce at EMSP is a RNCP-registered Level 6 qualification designed to transform students into professionals capable of managing an entire online store, from sales operations to mastering the full digital ecosystem surrounding each transaction.
This programme is ideally suited to managers responsible for running commercial establishments, who are seeking creative, passionate, curious, and motivated collaborators.
The EMSP e-Commerce Bachelor’s degree prepares students to be highly operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, conferences, masterclasses, and business games are delivered by professionals and experts in their fields.
Students are connected with our network of high-end partner companies to undertake their work-study placement.
PROGRAMME OBJECTIVES
The EMSP Bachelor’s degree in e-Commerce is a State-recognised Level 6 qualification designed to achieve the following objectives:
Learn to use e-commerce platforms such as Shopify, PrestaShop, or WooCommerce.
Optimise the customer journey so that shoppers can easily find products and complete their purchases.
Understand stock management, delivery methods, and after-sales service (customer support).
Position the website at the top of Google search results (SEO).
Manage paid advertising campaigns on Google Ads and social media platforms (Facebook, Instagram, TikTok).
Use social media as direct sales channels.
Interpret key performance indicators such as conversion rate, average basket value, and customer acquisition cost.
Utilise analytics tools (e.g., Google Analytics) to adjust strategies in real time.
Comply with GDPR, terms and conditions of sale, and consumer protection laws.
Calculate product profitability and manage a marketing budget.
EMSP Business School is a higher education institution subject to state pedagogical oversight through the Académie de Paris. EMSP Business School offers programmes in Sustainability Management ranging from Bac to Bac+5, delivered both on-campus and online, in initial and continuing education.
- The activity registration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
This programme does not offer direct equivalence but provides progression pathways.
Students entering the first year are required to validate all competency blocks.
FURTHER STUDIES
This Bachelor’s degree has a professional orientation and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree.
For any disability-related matters, please contact the disability coordinator:
Disability Officer: Stéphane NOAH
Phone: 0160055830
Email: Stephanenoah@emsp-bs.fr
Contacts
Email: contact@emsp-bs.fr /admissions@emsp-bs.fr
Phone: (+33) 01 60 05 58 30
Admission Requirements
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites:
The EMSP Bachelor’s degree in e-Commerce at EMSP is open to holders of a Baccalaureate and, for entry into the 3rd year, to holders of a BTS or any other Level 5 qualification.
Admission is based on application review and, where applicable, an interview.
DURATION
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme possible from the 3rd year.
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2026 intake run from 1 March to 20 September 2026.
Applications for the January 2027 deferred intake remain open until 18 December.
Procedures
Access to our programmes may be initiated:
By the employer,
At the initiative of the employee with their consent,
By a student or their legal guardian.
A work-study programme is possible from the 3rd year.
After completing the application form, our school undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose—regardless of the funding method you are considering—a knowledge assessment test and/or a placement interview (by telephone or videoconference) and/or a review of your application file.
Teaching Methods and Assessment
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research work / Continuous assessment / Evaluation of work-study and skills (written + oral) / Thesis defence / Professional assessment in the company
Course Materials:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme.
Funding
Work-study contract: the company covers the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Company search seminar
Individual coaching
Career Opportunities
E-store Manager
E-commerce Business Developer
Customer Success Manager
Acquisition Officer
SEO Consultant
CRM / Loyalty Manager
Marketplace Manager
Product Owner
Catalogue Manager
Web Project Assistant
E-commerce Logistics Officer
Chief Digital Officer (CDO)
Academic Programme
1ST AND 2ND YEAR
The e-Commerce programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Management of Collaborative Tools
Activity and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Customer Relationship Management (CRM)
International Business Development
Intercultural Business Relations
Leadership and Team Management
Internship (Optional)
3RD YEAR
The e-Commerce programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce Project Management
UX Design & Web Ergonomics
Social Media & Community Management
Data Analysis
Semester 2:
Digital Law
Intellectual Property and GDPR
Logistics & Supply Chain
Marketing & Webmarketing Strategy
Internship (Compulsory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the trading establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the trading establishment
Block 3: Manage the employees of the trading establishment
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link: here
Prix de la formation en alternance : 10000€ TTC/ an
Prix de la formation en initiale : 4500€ TTC / an
Frais d’inscription : 1000 € TTC
Assistance with Company Search
Company search seminar
Individual coaching
Networking with the school’s partners