MASTER’S DEGREE IN ENTREPRENEURIAL MANAGEMENT OF DIGITAL PROJECTS AND DIGITAL STRATEGY (PN-SD)
PRESENTATION
The Entrepreneurial Manager in Digital Projects and Digital Strategy Master’s degree (PN-SD) at EMSP is a RNCP-registered Level 7 qualification that trains, over two years, experts capable of combining social inclusion with citizen engagement to lead the digital transformation of a company or to create their own startup.
This programme is ideally suited to managers responsible for driving digital transition and professional integration, who seek creative, passionate, curious, and motivated collaborators.
The EMSP PN-SD Master’s degree prepares you to be highly operational from your first professional experience. Courses, conferences, masterclasses, and business games are delivered by professionals and experts in their fields.
Students are connected with our network of high-end partner companies to undertake their work-study placement.
PROGRAMME OBJECTIVES
The Entrepreneurial Manager in Digital Projects and Digital Strategy Master’s degree (PN-SD) at EMSP is a State-recognised Level 7 qualification, aiming to achieve the following objectives:
Learn to launch products rapidly using an MVP (Minimum Viable Product) to test the market.
Be able to develop a financing plan, choose a legal structure, and manage human resources.
Learn to identify untapped markets to avoid direct competition.
Conduct tests and interviews, and create personas and empathy maps.
Design wireframes and functional prototypes to visualise the interface before development.
Facilitate co-creation workshops to generate innovative solutions.
Use creative techniques to achieve rapid user growth.
Implement strategic monitoring to anticipate competitor movements.
Master frameworks such as Scrum or Kanban to manage production cycles.
Draft precise functional and technical specifications.
EMSP Business School is a higher education institution subject to state pedagogical oversight through the Académie de Paris. EMSP Business School offers programmes in Sustainability Management ranging from Bac to Bac+5, delivered both on-campus and online, in initial and continuing education.
- The activity registration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
Students entering the first year of the Master’s programme must validate all skills modules, while those entering directly into the second year of the Master’s programme may be exempted from certain skills modules.
Type of programme:
- On-campus
- Online asynchronous e-learning
- Blended learning (on-campus and synchronous or asynchronous e-learning)
FURTHER STUDIES
This Master’s programme has a professional focus and therefore leads directly to employment.
For any disability-related matters, please contact the disability coordinator:
Disability Officer: Stéphane NOAH
Phone: 0160055830
Email: Stephanenoah@emsp-bs.fr
Contacts
Email: contact@emsp-bs.fr /admissions@emsp-bs.fr
Phone: (+33) 01 60 05 58 30
Admission Requirements
RECRUITMENT LEVEL(S)
Bachelor’s degree and Post-Bachelor (Level 6)
Prerequisites:
The Entrepreneurial Manager in Digital Projects and Digital Strategy Master’s degree (PN-SD) is open to holders of a Licence/Bachelor or any other Level 6 qualification. For entry into the second year of the Master’s, candidates must have completed the first year of the Master’s or obtained a waiver from the certifying body.
Admission is based on the evaluation of the application file and, if required, an interview.
DURATION
DURATION OF STUDY:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed their first year of the Master’s programme.
- Work-study placements are possible from the second year.
Admission Procedures and Deadlines
ACCESS DEADLINES
Registrations for the September 2025 intake are open from 1 March to 20 September 2025.
Registrations for the January 2026 deferred intake continue until 18 December 2025.
Procedures
Access to our programmes may be initiated:
By the employer,
At the employee’s initiative with their consent,
By a student or their legal guardian.
Work-study placements are possible from the second year.
Once the registration form is completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then propose, regardless of the intended method of financing, a knowledge test and/or a placement interview (by telephone or videoconference) and/or an evaluation of your application file.
Teaching Methods and Assessment
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research work / Continuous assessment / Evaluation of work-study and skills (written + oral) / Thesis defence / Professional assessment in the company
Course Materials:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme.
Funding
Work-study contract: the company pays the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in instalments.
Career Opportunities
Project Manager
Digital Health Transformation Consultant
Digital Innovation Manager
Product Manager
Digital Strategy Director
CEO / Startup Founder
Digital Transformation Consultant
Digital / Multimedia Project Manager
Digital Project Director
Growth Hacker
Digital Business Developer
Startup Founder (CEO)
Academic Programme
1ST YEAR
The PN-SD programme in the 1st year, which aims to develop managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resource Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Treasury Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Sustainable Strategies
Corporate Sales Strategies
Basic Management Control
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)
2ND YEAR
The PN-SD programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
Agile Project Management
Negotiation Techniques and Customer/Patient Experience
Intercultural and Inclusive Management
Change Management and Digital Transformation
Semester 2:
Labour Law
Client Needs Investigation and Reformulation
Commercial Operations Management
Leadership and Team Management
Business Game
Internship (Compulsory)
Preparation of the Professional Dissertation
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of AI
Block 2: Design a digital project using a UX Design approach while adapting to AI
Block 3: Manage a digital project using agile methodology, developing its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
Block 5: Conduct studies and prepare reports in competitive intelligence and corporate strategy
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link: here
Prix de la formation en alternance : 10000€ TTC/ an
Prix de la formation en initiale : 4500€ TTC / an
Frais d’inscription : 1000 € TTC
Assistance with Company Search
Company search seminar
Individual coaching
Networking with the school’s partners